Featherweigh4)Top 10 luxury Brands

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In This Video, We Will Talk About the Top 10 Luxury Brands


1: Dior


Taking the number-one spot from Gucci, Dior tops our ranking of the best luxury brands online for the first time. The LVMH-owned house steadily grew, rising from #7 in 2019 to #5 in 2020, #4 in 2021, and #2 in 2022 to finally reach the first position in 2023.


From pioneering collaborations with virtual idols and exploring the metaverse to venturing into new geographies, we’re impressed by the French luxury brand’s remarkable growth trajectory and vanguard spirit. 




2: Gucci

Italian luxury fashion house Gucci loses its crown for the first time in 2023, dropping to second place on our list of the most popular luxury brands online. 


The change hardly comes as a surprise after observing the Kering-owned megabrand steadily decline over the past years. Gucci went from owning 22.34% of the share of online search interest in 2019 to just 13.4% in 2023.


Gucci remains one of the industry’s best-in-class digital performers, however. 




3: Chanel

Luxury French fashion house Chanel maintains its third position on our list of the most popular luxury brands online in 2023. 


One of the last digital holdouts in luxury fashion, Chanel is famously known for its resistance to resale (that being said, you can buy second-hand Chanel products on reliable luxury resale websites like The RealReal, Fashionphile, and Vestiaire Collective) and shying away from selling its clothes and iconic handbags online. 




4: Louis Vuitton

Immediately below the podium, we find French luxury house Louis Vuitton, maintaining its fourth position on our ranking of the most popular luxury brands online in 2023.


The brand surpassed €20 billion ($21.9 billion) in revenue for the first time in 2022. 


It’s not all upside for Louis Vuitton, however. 


The actual share of search interest for Louis Vuitton continues to decline to 9% in 2023, from 15% in 2020. Smaller brands on our ranking gained a relatively larger share of search interest in 2023, eating away at Louis Vuitton’s online popularity.



5: Hermès

After losing two places last year, private luxury house Hermès maintains the fifth place on our list of the most popular luxury brands online in 2023. Hermès isn’t staying still, however, with a healthy 33% traffic growth to its website.


French fashion and leather goods house Hermès continues to enjoy excellent desirability for its timeless classics, especially in the handbag category—often seen as investment pieces—like the sought-after Birkin bag, which often generates long waiting lists despite price increases. This could explain why the secondhand market for Hermès remains strong on resale sites such as Fashionphile and Farfetch.



6: Rolex

The most sought-after luxury watch brand online and the biggest luxury watch brand in the world, Rolex remains remarkably stable in 2023, maintaining its sixth position on our ranking of the most popular luxury brands online. After losing two places in 2021, the Swiss luxury watch brand managed to maintain its place thanks to a combination of the sustained appeal of its core collections (Submariner, GMT, Explorer, Daytona), new model releases, and the growing interest in second-hand watches online.


The constantly increasing resale value of vintage Rolex watches is indeed fueling interest in the brand as a safe investment asset class to protect against inflation. It’s also generating substantial online conversations. 


7: Prada

After a remarkable international momentum over the past few years, family-owned Prada gains one more place in 2023 to end seventh on our best luxury brands online ranking. All the online brand visibility metrics are positive for the Italian luxury fashion house, with traffic to its website growing 49% year over year.


Following a shift upmarket and online to revive sales, Prada increasingly appeals to younger affluent consumers. 


A founding member of the Aura consortium, Prada also embraces new technology (like blockchain) across physical and digital retail to enrich its customers’ journey. Following a first foray into NFTs with Adidas Originals last year, Prada continues expanding its Web3 presence and pushing further into the metaverse. Prada Timecapsule—whereby exclusive, limited-edition physical items are sold together with accompanying gifted non-fungible tokens (NFTs)—creates both excitement and loyalty, especially among younger cohorts. Prada also offers its community on Discord fashion experiences and access to unique events.


8: Tiffany

The American, French-owned, luxury jewelry brand Tiffany & Co. loses one spot on our list this year, swapping places with Prada. In 2023, the iconic jewelry brand focuses on growing its product portfolio, engaging younger generations of affluent consumers, and refreshing its retail stores’ network.


After the acquisition of Tiffany in 2021 for US$16.1 billion—the largest takeover in the luxury industry to date—LVMH CEO Bernard Arnault named his son, Alexandre Arnault, as Vice President of Product and Communications at Tiffany & Co. Alexandre Arnault rapidly leveraged his experience and network to refresh the hard luxury brand. Following a playbook he developed after supporting the acquisition of RIMOWA by LVMH, Alexandre Arnault recruited Beyonce and Jay-Z to create an iconic ad campaign, setting the tone for the new Tiffany vision.


9: Versace

Founded by Gianni Versace in 1978, the flamboyant Italian luxury brand Versace consolidates its position in the top 10 on our list of the most popular luxury brands online in 2023, after rocketing ten spots up the chart in 2021. 


Versace was already showing promise among younger affluent consumers when Capri (then still named Michael Kors Group) acquired the Italian brand in 2018. And thanks to fashion events and celebrity red-carpet dressing moments (worn by Zendaya and Doja Cat), Versace generates extensive media and social media coverage for its unmistakable style. 


10: Burberry

Completing the top 10 of the best luxury brands online in 2023 and making a strong comeback (the brand dropped from our ranking last year) is the British heritage brand Burberry.


With both a new Chief Creative Officer and a new CEO (Jonathan Akeroyd) coming on board last year, Burberry is hitting the refresh button to boost its appeal among a new generation of consumers.


Following somewhat of a midlife crisis, Burberry is back in the spotlight. 


Burberry broadens its appeal with a refocus on Britishness and tradition but also a more modern luxury aesthetic—the quintessential “British modern luxury” brand (now fronted by new talents, such as Burna Boy and rapper Kano). 





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